Daytime and fringe ratings followed their usual course during the May 10-14 Nielsen week, with ABC, CBS, NBC and Fox each claiming a victory for early morning, daytime, latenight and Saturday morning, in that order.
“Good Morning America” posted a 4.9 rating, 22 share to easily top “Today” (4 .0/18) for the 27th straight week, though the race was much closer (1.9 to 1.8) among adults 18-49.
“CBS This Morning” brought up the rear with a 2.8/13 and 1.0 in the adult demo.
“GMA” is also running 12% ahead of its average through seven weeks of the second quarter a year ago. Weekend editions of “Today” averaged a 2.6/12 and 2.7 /16.
“The Tonight Show With Jay Leno” (4.5/14) topped “Nightline” in their common half-hour (5.2/15 to 4.9/14) for the third consecutive week, with CBS’ “Crime Time” (2.9/10) bringing up the rear.
CBS led in daytime for the 219th consecutive week with a 5.2/21, followed by ABC (4.7/18) and NBC (2.6/10). Among women 18-49, the averages were ABC, 3.8; CBS, 3.1; and NBC, 1.6. The household ratings mirror averages through seven weeks of the quarter.
The Fox Children’s Network ranked first both in terms of households and among children aged 2-11 with a 4.6 rating among kids to CBS’ 4.0 and ABC’s 3.8. CBS’ “Garfield and Friends” was first by that standard. Fox also led in the slightly older demographic of 6- to 17-year-olds, incorporating teens and older kids.
No one had much to smile about on the weekend sports scene, with ABC pulling a meager 1.3/4 with its three-hour Stanley Cup hockey playoff coverage, while Major League Baseball on CBS swatted a 2.1/8 and NBC averaged a 13 share with its daytime NBA basketball coverage.