ABC wins early, late dayparts

Ratings continued strong in daytime during the July 26-30 Nielsen period while ABC kept up the pace in fringe dayparts, winning both the latenight and early-morning races.

CBS notched its 230th consecutive weekly daytime win in households with a 5.8 rating, 20 share, followed by ABC (5.2/17) and NBC (3.5/12) — representing a sharp 13% improvement for the Peacock web over the previous week and a 9% gain over its third-quarter average.

The average represented NBC’s best daytime results since the week of Feb. 17, while “Days of Our Lives” (6.1/18) had its best numbers since January and new gameshow “Caesars Challenge” (2.1/7) rang up the web’s best numbers in its slot since the final week of “Faith Daniels” in March.

Buoyed by its soap lineup, ABC enjoyed a wide edge among the key sales demo of women 18-49 with a 4.1 rating, compared to CBS’ 3.2 and a 2.2 for NBC. ABC’s entirelineup is up compared to the same period last year.

Earlier in the day, “Good Morning America” won its third consecutive week with a 4.2/21 and 1.7 rating among adults 18-49, compared to a 3.7/19 (and 1.6) for NBC’s “Today.””CBS This Morning” posted a 2.9/14 overall and 1.0 among young adults.

“Nightline,” meanwhile, ranked first in latenight for the fifth straight week with a 5.2/14 average, compared with a 5.0/14 for “The Tonight Show With Jay Leno” in their mutual half-hour. “Tonight” was tops in key demos, however, and averaged a 4.2/13 overall, while CBS’ “Crime Time” shows posted a 2.5/8.

With CBS suffering low coverage on the West Coast due to baseball, the Fox Children’s Network moved back on top Saturday morning with a 4.3 rating among kids 2-11 and 2.7/12 in households. ABC was next up with a 3.8 and 2.5/11 from 8 a.m. to noon, while CBS drew 3.2 among kids and 2.2/9 in households.

Ross Perot also continues to solve Nielsen deficits, as his appearance on NBC’s “Meet the Press” lassoed the Sunday chatshow’s best rating (3.2/15) since April 19.

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