The third quarter picked up where the second left off in Nielsen daytime and fringe ratings for June 28 through July 2, with ABC extending its morning streak to 34 weeks and “Nightline” capitalizing on NBC’s Wimbledon tennis updates to take late night.
CBS’ daytime lineup also ran its bloated consecutive-week string to 226, while new NBC daytime shows “John & Leeza” (a 2.1 rating, 8 share) and “Caesars Challenge” (1.7/6) continue to face a major challenge in ringing up Nielsen households.
All three networks were up over their second-quarter average and the prior week, with CBS posting a 5.8/21, ABC a 5.1/18 and NBC a 3.3/11. CBS’ “Young and the Restless” (8.8/31) led the charge in terms of households.
ABC again outdistanced the competition among women age 18-49 with a 4.2 rating, followed by CBS (3.3) and NBC (2.2). All four ABC soaps were up from their performances during the corresponding week a year ago, with “All My Children” ranking first among women 18-49 for the 31st consecutive week, per the network.
For the week ending July 2, “Good Morning America” posted a 4.0/19 to edge “Today” (3.8/19), which tied the ABC show in share for the first time since January. “CBS This Morning” had a 2.6/12, while the ABC breakfastcast also held a narrow lead among adults 18-49, with a 1.7 rating to NBC’s 1.6 and a 0.9 for CBS.
“Nightline” averaged a 4.8/13, while a delayed repeat week of “The Tonight Show With Jay Leno” posted a 3.6/12 for its full hour coming out of Wimbledon highlights. CBS’ “Crime Time” shows averaged a 3.0/10.
ABC delivered a mild 1.6/5 with its late night “Independence Day Concert” special, which aired 11:30 p.m.-1 a.m. opposite NBC’s “Saturday Night Live” (5.7 /18). The Fox Children’s Network ranked first in Saturday morning among kids 2- 11 with an average 4.2 rating, followed by CBS (3.8) and ABC (3.4). ABC did lead in the less significant household category with a 2.5/11, trailed by Fox and CBS with a 2.4/10 each from 8 a.m. to noon, the four hours Fox programs.
In weekend sports for July 3-4, NBC’s Wimbledon coverage averaged a 4.5/17, while CBS chipped in a 3.6/12 with two-day Sprint Western Open golf.