Joking that the 33-year-old Women in Show Business may be the best-kept secret in Hollywood, president Scherr Lillico upped the charity organization’s visibility Sunday night with a Beverly Hilton auction and awards dinner honoring Barbara Sinatra.

Frank Sinatra, Tom Selleck, Vicki Lawrence, Timothy Dalton, Peter Weller, Don Rickles and numerous other stars turned out to see Barbara Sinatra receive the Bella Rackoff Humanitarian Award from WISB for her work on behalf of abused children.

A promo reel unspooled about the Barbara Sinatra Children’s Center, which opened in October 1986 on the Eisenhower Medical Center Campus in Rancho Mirage.

Another spool showed kids who have benefited from the separate WISB charity, which got a $ 40,000-$ 50,000 infusion from the benefit evening, including about $ 10,000 from the silent auction and another $ 5,000 from a live auction of articles including a “Beverly Hills, 90210″ jacket.

“That money goes straight to fund children in need of reconstructive and restorative surgery,” Lillico said.

Women in Show Business’ exec veepee of philanthropy, Franceska Del-Colle, received the Woman of the Year award.

Gladys Knight wowed the crowd with various short versions of classic hits such as “Midnight Train to Georgia” and “The Way We Were,” but it was Rickles who livened up the ceremony.

Joking about the no-overhead, P.O. Box only policy of Women in Show Business, Rickles quipped: “How do you expect me to know who you are? You wonderful women have no toilet, no phone, no address.”

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