As a gesture to help young underprivileged children, Warner Bros. is hosting a “Proud to Be Me” day today, organized by Sanford E. Reisenbach, WB exec VP, marketing and planning.

The WB-funded event is geared to be a fun-filled afternoon for kids five to 10 years old who will have lunch and be entertained by five “live” Looney Tunes characters at the Town and Gown Room of the U. of Southern California (which donated the facility).

The multiethnic, multicultural group of kids — who are under protective custody by the County of Los Angeles — were selected by state and local authorities.

WB will provide them with T-shirts, toys, balloons, posters, games and Polaroid souvenir pix of the event. Performances by both “We Tell Stories” and the California Youth Theatre Group will entertain the children with audience-participation stories. Dances and other activities are planned.

In a news release, Reisenbach said WB organized the event to try to help curb L.A. trends. “There have been so many casualties of recent developments in Los Angeles, and the most vulnerable and most deeply affected by violence and poverty are the city’s children.”

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