Michael Yudin has joined Viacom Entertainment Group as senior VP, sponsored programming and co-productions, a newly created position reporting to chairman-CEO Neil S. Braun.
Yudin comes to the company from recently disbanded Reeves Entertainment, where he served as exec VP, cable and advertiser-supported programming.
In the new post he’ll be responsible for packaging programs for all markets as well as developing ad-sponsored shows andestablishing international production ties.
While at Reeves, Yudin oversaw “The Tomorrow People”– an international co-production with the U.K. — and the series “What Would You Do?” and “Wild & Crazy Kids,” all for Nickelodeon, one of the Viacom networks.
Before joining Reeves in 1989, Yudin spent five years as president of Chelsea Communications, a New York-based TV production company, having worked earlier at Reeves and at several major ad agencies.
Most Reeves assets were recently transferred to New World Entertainment, a move mandated by the sale of Reeves’ parent company, Thames Television, to Pearson PLC.