Sony Pictures is pumping up its presence in the technology arena, formally hiring Adam Grosser as vice president for New Media for its New Technologies division.
Grosser, who has been on the SPE lot for several months, earned his stripes at two companies attempting to blur the boundaries between Hollywood and Silicon Valley: LucasArts Entertainment Inc. and Apple Computer Co.
At Sony, he reports to Mitchell Cannold, president of the new division. Cannold, who is based in New York, was brought aboard last summer to head the group and has a direct line to SPE chairman Peter Guber and Mickey Schulof, president of Sony Software Corp.
Before coming to Sony, Grosser was general manager of the New Media Group, at LucasArts. There, he worked on the Mirage project, a motion simulator ride market with Hughes Aircraft.
Before that, Grosser was with Apple for six years in product design and marketing, plus a stint as special project manager to the president. While at the computer-maker, he designed the Apple IIGS and co-designed the “Knowledge Navigator,” an interactive communicator long touted by Apple chairman John Sculley as the product of the future.