Bruce Resnikoff has been named senior VP and general manager, special markets and products, at MCA Music Entertainment Group.Resnikoff, who was promoted from senior VP, special markets and products, will oversee the exploitation of master recordings from MCA’s various labels through ancillary and non-conventional markets. The department’s functions include the repackaging and reissuing of catalogue masters, third-party licensing, film and television licensing, direct-response marketing and premium sales. He will also be involved in developing mail-order opportunities with the various companies in MCA Music Entertainment Group.
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