Warner Bros. senior VP/general sales manager of domestic theatrical distribution Dan Fellman has been upped to exec veepee.

Acknowledging the promotion”is basically a change in title,” Fellman told Daily Variety the new name is also part of a “restructuring on a corporate level.”

Distribution prexy Barry Reardon “and I have worked together since we joined Warner in 1978 and we’ve been a team.”

However, “The business has changed drastically,” Fellman said. “We’ve had more movies and a wider release pattern. We have the best track record in the business.”

The promotion, effective immediately, is partly due to that success.

“Dan has been an integral driving force in our success,” Reardon said, praising Fellman’s “fine judgment and expertise.”

The team has been instrumental in changing domestic release patterns and increasing the average wide release from 1,000-1,500 prints in the late ’70s to today’s 2,000-plus launches.

Fellman’s new job is a result of sheer volume in releases. “We’re looking at close to 30 movies this year,” Fellman said.

In the first quarter of ’93 alone, Warner will launch seven pix, including romantic drama “Sommersby,””Made in America” and “Dennis the Menace.”

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