Anthony Pipitone has been upped to president of Warner Special Products, the Warner Music Group division that creates products to be marketed by outside interests as well as other arms of the entertainment giant.
Pipitone succeeds Michael Kapp, who will leave the division to become a senior adviser to Robert Morgado, chairman and CEO of WMG.
WSP is best known for placing songs in films and TV. But it also has created specially licensed products for use by direct-response marketers including Time-Life, Heartland and Sessions.
Pipitone, who has spent the past 20 years at WSP, also will guide WSP through the interactive maze by involving the company in the creation of computer-based products, such as CD-ROM and 3DO.
“(Kapp’s) management style was to delegate a lot of authority and give his employees plenty of autonomy,” Pipitone said. “I expect that’s exactly how I will do things since it’s worked so well.”