Recognizing the expanding confluence of the computer and entertainment industries, Time Warner Inc. has named Geoffrey Holmes as senior VP of technology.
The first appointment by Gerald Levin since he took the title of chairman last week signifies a commitment to new forms of entertainment, analysts said.
“This gives some sense where Levin’s emphasis is going to lie,” said Manny Gerard, a partner with New York investment banking firm Gerard, Klauer, Mattison. “It’s saying to the world, this is important to the company.”
The selection, said another TW watcher, also appears be a way for Levin to stock his cabinet with allies.
Levin made the announcement on the eve of a technology conference for the media to be held today at TW’s headquarters in New York.
Holmes will be responsible for interactive multimedia throughout TW, a neat fit since he is already in charge of Warner New Media, one of several efforts in this area. But he also will oversee Atari Games, which is 78%-owned by TW.
Other units under Holmes’ purview are the Quantum project at Warner’s cable operation and 3DO Inc., the new multimedia company that counts TW as a major investor.
Holmes has been a senior VP with responsibility for technology at TW since the merger of Warner and Time in 1990. But until 18 months ago, his portfolio also included investor relations, serving as Steve Ross’ liaison with Wall Street.