Trager vp of baseball venture

The revolutionary troika formed between Major League Baseball, ABC and NBC has a new sales chief.

Michael Trager, a co-owner and chairman of Sports Marketing Television Intl., was named to the position of VP/sales and marketing by Kenneth Schnazer, president and CEO of the joint venture.

Trager will head sales and marketing efforts of the profit-sharing baseball partnership, which begins with the 1994 season. In addition, Trager has the mandate to devise a corporate “one-stop-shopping” sales program for Major League Baseball.

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