France’s former communications minister Catherine Tasca has been appointed president of Canal Plus’ African subsid Canal Horizons.
Tasca replaces Canal Plus president Andre Rousselet, who has held the post since January 1991.
Canal Horizons’ general manager Serge Adda, who has been responsible for the daily running of the service, remains in his job.
Observers believe that Tasca owes her Canal Plus title to the fact that she is a protege of French president Francois Mitterrand. Canal Plus topper Rousselet is a close friend of Mitterrand. Rousselet recruited Tasca to Canal Plus in September 1993 amid speculation as to what she could contribute to the network.
In her new role, Tasca will oversee a web which currently has 25,998 subscribers, most of them in Tunisia and Senegal.
Canal Horizons, which is modeled on the highly successful French parent, began terrestrial broadcasting in December 1991. In November 1992 Canal Horizons widened its potential audience by offering direct-to-home satellite broadcasting capable of reaching the Middle East. The service will start up on the Ivory Coast in January.