You will be redirected back to your article in seconds

Sealey tapped as prexy at Interactive Network

Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc.

Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer.

The company’s big financial backers include Tele-Communications Inc., NBC, Gannett Co. and A.C. Nielsen.

Sealey replaces David Lockton as president, who will retain his chief executive title and add the job of chairman. Lockton said the move will free him to work on the research and development side of the business while Sealey manages the company as it moves from a start-up to an ongoing business.

“I’m a deal-maker and an entrepreneur,” Lockton said. “Pete’s a much better manager than I am.”

Lockton took the chairman title from his cousin, John Lockton, who remains as a director.

Sealey left his job as Coke’s senior vice president of global marketing in July (Daily Variety, July 22), and was also head of marketing and distribution of Columbia Pictures in the mid-1980s, when Coke owned it.

While he was at Coca-Cola, Sealey signed up Ovitz’s CAA to help develop a new ad campaign for the soft drink company. CAA came up with the company’s current “Always Coca-Cola” campaign.

Sealey ankled Coke amid rumors that the company plans to move back toward more traditional advertising development.

Sealey has been running a consulting firm since he left Coke, and said he is excited about moving from a multinational company to the small tech firm.

“It’s going to be far more flexible than Coke. You’re faster. You’re more focused,” Sealey said. “And interactivity is the next frontier.”

Sealey will start Jan. 3, after completing his Ph.D. dissertation in strategic management and information technology.

More Scene

  • Mr Chow 50th Anniversary celebration

    Mr. Chow 50th Anniversary Party Draws Stevie Wonder, Heidi Klum & More Stars

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

  • Paley Center for Media presents They

    African-American Showrunners Talk Strides in TV Representation

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

  • 'Annihilation' film premiere

    'Annihilation' Star Jennifer Jason Leigh Responds to Whitewashing Accusations

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

  • Viola Davis Women in the World

    Viola Davis on #MeToo: 'If You're Dedicated to Change, Let It Cost You Something'

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

  • War for the Planet of the

    ‘War for the Planet of the Apes,’ ‘Coco,’ ‘Game of Thrones’ Win Big at VES Awards

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

  • LeBron James Stephen Curry All-Star Game

    NBA All-Star Weekend 2018: The Ultimate Party Guide

    Peter Sealey, the man who introduced CAA topper Michael Ovitz to Coca-Cola Co., has been tapped to manage the day-to-day operations of the fledgling Interactive Network Inc. Interactive, the Bay Area company whose subscribers compete with each other on television sports and game shows, named Sealey president and chief operating officer. The company’s big financial […]

More From Our Brands

Access exclusive content