Fox Broadcasting Co. has given David Hill the title of president, Fox Sports, with the former head of Sky Sports to relocate from the U.K. to Los Angeles.

Hill will report to Fox Broadcasting chairman Lucie Salhany, who announced his appointment — without specifying a title — when the weblet confirmed its acquisition of National Football League broadcast rights (Daily Variety, Dec. 20 ).

Hill has been at Sky Sports — like Fox, a division of News Corp. — since 1991, and previously helped launch Sky TV, Britain’s first satellite TV station, and pan-European sports channel Eurosport. Before moving to the U.K. in 1988, Hill had been VP, sports, at Australia’s Nine Network since 1977.

Fox faces the formidable task of building a sports operation — hiring both behind-the-scenes and on-air talent — to staff its NFL telecasts, which will begin next year.

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