Exec Shuffle

Paula Askansas has joined Arsenio Hall Communications as director of marketing, coordinating all ad-pub-promo and marketing for the company. Askansas was most recently a senior publicist at CBS and fills a void left by the departure of Dana Freedman, who left to become VP of publicity at Twentieth TV in January.

Carl Wegener has joined United States Satellite Broadcasting Inc., a direct broadcast satellite TV service, as director of consumer marketing. Wegener was formerly national director of marketing for information management systems at Philips Consumer Electronics Co., responsible for compact disc-interactive (CD-I).

Robert W. Pendergast has been elevated from director to vice president of corporate communications for Media General Inc.

* * *

Sandra Shutak has been promoted to vice president of creative services for Multimedia Entertainment Inc. She previously was manager of advertising and marketing.

Pam Hollander has been promoted to general manager of Matchframe Video. She had been operations manager. Craig Plachy was also named head audio mixer. Plachy had been senior mixer at Premore Video.

Acclaim Entertainment Inc. named Christian Brecheteau director of Acclaim Entertainment S.A., its newly formed Paris-based unit. In a press release, the company said Brecheteau was previously president of Sega France, a unit of Sega Enterprises Ltd.

Michael Moore has been promoted to VP, studio operations, at Stephen J. Cannell Prods., having most recently been exec director in that area. Moore has been with the company since August 1986.

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