The Samuel Goldwyn Co. appointed Steven Bickel president of international sales and operations Friday in a move that consolidates responsibilities over the company’s foreign movie, television and homevideo sales operations.

Reporting to Bickel will be head of television sales Saralo MacGregor and head of theatrical film sales Andrew Milner.

An industry veteran, Bickel cut his teeth in the international arena as veepee of the old Warner Bros. foreign sales arm Globe Export. He worked closely with Goldwyn executives from 1986-90, when Bickel was president of the homevideo company Virgin Vision, which had a homevideo distribution deal with Goldwyn.

Over the last two years, Bickel has been a consultant to Banque Paribas and president of his own Orpheum Communications licensing and merchandising firm.

Bickel takes the reins of Goldwyn’s international operations at a time when other independents are aggressively moving into the arena.

Disney-owned Miramax Films recently launched an international distribution and co-production arm under international president Ian Jessel.

As Bickel takes over, Goldwyn is reshuffling some of its operations in London , which are designed to make that office more focused on acquisitions and marketing.

The company will add staff in London, while transferring some of the personnel already in that office to Goldwyn’s home base in Los Angeles.

International key

International operations have been key to Goldwyn since its inception in 1979 , when the company started to mine crucial start-up revenue from its 400-title film and TV library that includes such titles as “Best Years of Our Lives, “”Secret Life of Walter Mitty” and “Tom Jones.”

Bickel will be charged with selling the company’s current hit “Much Ado About Nothing” in Japan, as well as such coming releases as “Mr. Wonderful,””The Program” and “Golden Gate.” On the television side, Goldwyn has the exploited “American Gladiators,””Why Didn’t I Think of That?” and the action-adventure series “Flipper.”

“The (international) program is in flight,” said company president and chief operating officer Meyer Gottlieb, who noted that part of Bickel’s responsibility will be to “develop and grow the feature film side of Goldwyn’s operations.”tion deal with Goldwyn.

Over the last two years, Bickel has been a consultant to Banque Paribas and president of his own Orpheum Communications licensing and merchandising firm.

Bickel takes the reins of Goldwyn’s international operations at a time when other independents are aggressively moving into the arena.

Disney-owned Miramax Films recently launched an international distribution and co-production arm under international president Ian Jessel.

As Bickel takes over, Goldwyn is reshuffling some of its operations in London , which are designed to make that office more focused on acquisitions and marketing.

The company will add staff in London, while transferring some of the personnel already in that office to Goldwyn’s home base in Los Angeles.

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