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ABC Ent. expected to boost Sternfeld in exec shuffle

ABC Entertainment VP of program planning and scheduling Alan Sternfeld is expected to receive a promotion that will also see his responsibilities expanded at the web — picking up some of the slack left by the ascension of Ted Harbert to become president of the division.

The elevation of Sternfeld, which will probably be announced this week, is one of a series of shifts that will take place at ABC, according to sources, following both the promotion of Harbert and the departure of VP of drama development Gary Levine to join Witt-Thomas Prods.

Deborah Leoni, director of drama development, is expected to move up to replace Levine, as reported (Daily Variety, Dec. 15, 1992), while sources say Greer Shepherd — associate director of current drama programs — is likely to switch to development to fill Leoni’s director post.

Brian McAndrews will become VP of current programs, overseeing that department, having most recently been a director in that area.

Current programming executives have reported directly to Harbert — whose responsibilities as exec VP of prime time included scheduling, current programs and reality series development–since the exit of John L. Barber (whose VP position hadn’t been filled) over a year ago.

Complicating ABC’s efforts to shuffle its roster are a network-wide hiring freeze and recently extended buyout offer to non-union employees, as the network seeks to reduce personnel.

Sternfeld was named to his present VP position in May 1990, responsible for daily prime time scheduling and longterm strategic development and reporting to Harbert.

Prior to that, he spent two years as VP of planning and administration at GTG Entertainment, preceded by stints at Fox Broadcasting Co. and NBC.

Harbert officially became president of the division in early January, coinciding with the promotion of Robert Iger to head the ABC TV Network Group.

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