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VH-1, MJI radio cut syndie deal

VH-1 and radio syndicator MJI Broadcasting have inked a deal whereby MJI will syndicate an audio program culled from the cable network’s soon-to-launch performance show “Center Stage.”

“Center Stage,” a joint venture between VH-1 and pubcaster WTTW in Chicago is scheduled to premiere Feb. 14 with Michael Bolton as the featured act.

The half-hour weekly series will air first on VH-1 and then again on WTTW in an hour format.

Starting with the Feb. 23 telecast of “Center Stage,” MJI will distribute the radio broadcast nationwide, including stations in the top 50 markets. Depending on the artist, the station line-up could change weekly. Already on board are WMXV and WXRK in New York; KLSX, Los Angeles; and WTMX and WLUP in Chicago.

Under the agreement, MJI will produce a half-hour program profiling the featured artist, which will precede the “Center Stage” offering. VH-1 will supply MJI with the audio interviews.

With the exception of Bolton, each of the “Center Stage” performances is expected to be syndicated by MJI. To date, artists such as Neil Young, k.d. lang , Keith Richards, Bolton and Lindsey Buckingham have been taped. Scheduled to make appearances on “Center Stage” are Sade and Gloria Estefan.

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