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TriStar Music, Creation unveil marketing deal

TriStar Music, Sony’s new imprint in the U.S., and Creation Records, the U.K. indie founded by Alan McGee, have announced a marketing and distribution arrangement for the U.S. via Relativity Entertainment Distribution.

One of the highlights will be the release, beginning this fall, of the Creation back catalog, numbering nearly 100 titles never before available in the U.S.

Creation Records has achieved commercial success in alternative music.

It is affiliated with Sony U.K.’s licensed repertoire division and is distributed by Sony Intl. affiliates in several territories around the world. Creation also has a New York office headed by Jerry Jaffe.

McGee, president of Creation, also received the Joel Weber Award at this year’s New Music Seminar in New York.

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