Michael Rosenblatt has been named senior VP A&R at MCA Records, based in New York.

Rosenblatt, formerly head of A&R at WEA’s U.K. office, also has worked at Sire, MCA and Geffen. His discoveries include Madonna, the B-52’s, Soft Cell, Bronski Beat and the Communards.

Paul Atkinson, executive VP A&R at MCA, said Rosenblatt “has earned a formidable reputation for discovering and signing some of the most successful artists in the industry.”

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