RIAA seeks ‘authenticity’

In a bid to combat piracy, the music industry is bankrolling a study to determine whether it’s feasible to place an “authenticity device” on sound recordings notifying consumers that a product is genuine.

The Recording Industry Assn. of America said Wednesday that the Columbus, Ohio-based Battelle Institute will research the issue and present its report to major record labels early next year.

Contract terms with Battelle are confidential, according to an RIAA spokesman.

Steven D’Onofrio, head of the RIAA’s antipiracy branch, said RIAA members are interested in exploring whether a device such as a hologram or “specialty seal” can be inexpensively placed on the packages of sound recordings.

“If implemented, the device would be used … to aid consumers and law enforcement in distinguishing between legitimate and counterfeit product,” D’Onofrio said. “The market is full of appealing ideas; however … we need to evaluate form and function against the cost of implementing such a device.”

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