Nickelodeon will jump into the burgeoning children’s-music marketplace by releasing a full-length album of music culled from the channel’s “Ren & Stimpy” series.The album, “Ren & Stimpy — You Eediot,” is among the first products from the cable channel’s megabucks deal with Sony Wonder, the kids-music label and vehicle for both audio and video releases from Nick. Select episodes of the series are also slated for homevid release. Although the animated shows involving Ren, a bossy chihuahua, and Stimpy, a naive and trusting cat, are designed with 6- to 11-year-olds in mind, some of the marketing efforts for the video and audio releases will be aimed at the college age group. The quirky duo have developed a strong following among young adults. College dorms often echo with the cult fave “Happy Happy Joy Joy,” the series’ best-known tune. Other familiar songs such as the “Don’t Whiz on the Electric Fence” have been augmented with orchestral arrangements and driving guitar riffs. Four 40-minute videos of episodes will also be released. Album and videos hit stores Aug. 31.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut