MoJazz, the jazz imprint of Motown, will kick off its first anniversary celebration with a taped-for-TV event as part of the grand opening festivities of the House of Blues club in New Orleans.
The two-day celebration, titled “MoJazz Live,” will feature the best and the brightest the label has to offer by spotlighting traditional jazz acts on the first day, followed by more contemporary artists on the second.
A mixture of local talent will also join the program.
“We wanted to do something that showcased our artists and involved them in an event that people would notice and respond to,” said Karen Sherlock, VP of artist development at Motown, who conceived the showcase with HOB Prods. exec VP Michael Murphy. “The grand opening tie-in seemed like a natural.”
MoJazz artists Norman Connors, Norman Brown, J. Spencer, Eric Reed, Foley, Tera Sul, Wayne Johnson and Frank McComb are among the performers tapped for the event.
In addition to the TV airing, MoJazz will create a CD of the event. Distribution rights to the TV airing are in negotiation, with several suitors said to be involved.
Though details have yet to be worked out, Motown is planning to tie in to the bow of an L.A. edition of the club.
The L.A. grand opening will be on March 18, capped with a concert by hard rock act Aerosmith.