Germans get Viva for Christmas

The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced.

The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ 58.5 million.

A series of 50-minute vid loops will go on the air in early December and be replaced by live VJs for the Christmas Eve bow. Programming will be similar to MTV Europe, but hosting will be in German and there will be more German videos.

More TV

  • Black-ish

    SAG Awards Nominations Continue Strong Diversity Showing

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • GLOW

    'GLOW' Ties 'Big Little Lies' and 'Stranger Things' for Most SAG Award Nominations

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • TV Ratings: ABC Tuesday Comedy Lineup

    TV Ratings: ABC Tuesday Comedy Lineup Rises

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • Big Little Lies HBO

    HBO Defends 'Big Little Lies' Golden Globes Entry as a Limited Series

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • SAG Awards Snubs and Suprises

    SAG Nominations: 16 Biggest Snubs and Surprises

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • Three Billboards Stranger Things

    SAG Award Nominations Scorecard: Fox Searchlight, Netflix Top List

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

  • SAG Nominations 2018: Netflix vs. Amazon

    SAG Nominations 2018: Netflix Scores, Amazon Flops, Broadcast Nets Trail

    The launch of music video channel Viva is now skedded for Dec. 24 in Germany , the recording industry’s third-largest market, but with a greatly reduced budget than previously announced. The annual budget for the channel, in which Warner, Sony, Thorn EMI and Polygram hold 19.8% stakes, has dropped to $ 20 million from $ […]

More From Our Brands

Access exclusive content