You will be redirected back to your article in seconds

Geffen walks Dog through indie REP

Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent.

By using REP, a joint-venture of Rykodisc and Rounder Records, DGC gains use of the indie’s promotion and sales force, which is capable of spending significantly more time to hype the disc due to its smaller release slate.

The move assures DGC that the crucial time necessary to market the release to music retailers and industry tastemakers is given to the new act, and signals the label’s willingness to accept a smaller initial sales tally.

Often, the result of using an experienced indie is modest to minimal sales, but the distrib is helpful in generating a significant industry and consumer buzz on the artist. A strong buzz could translate into future sales levels more acceptable to a major label.

More Music

  • Diddy, DJ Khaled, Meghan Trainor, Charlie

    Diddy, DJ Khaled, Meghan Trainor, Charlie Walk to Judge Fox's 'The Four'

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • Sharon Jones Mavis Staples

    Album Review: Sharon Jones' 'Soul of a Woman' and Mavis Staples' 'If All I Was Was Black'

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • Amp 92.3

    Entercom Flips WBMP (Amp 92.3) to Alternative as Alt 92.3 in New York City

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • Chance the Rapper Eminem SNL promo

    Eminem, Leslie Jones Try to Convince Chance the Rapper to Change His Name in 'SNL' Promo

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • Kosha Dillz

    Saying Goodbye to Lil Peep and to Warped Tour; They Could Have Helped Each Other

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • Jay-Z

    Jay-Z Writes Op-Ed on Meek Mill’s Prison Sentence: ‘Our Justice System Entraps and Harasses Black People’

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

  • homepod-white-shelf

    Apple Delays HomePod Speaker Until Early 2018

    Hoping to generate immediate street-level credibility for the debut release from quasi-punk rockers That Dog, Geffen Records subsid DGC has chosen to release the band’s self-titled debut through indie distrib REP. The move bypasses the label’s existing arrangement through Uni, the distrib of MCA, Geffen’s parent. By using REP, a joint-venture of Rykodisc and Rounder […]

More From Our Brands

Access exclusive content