Sony has named DellFurano, the veteran rock ‘n’ roll merchandiser for such bands as Pink Floyd, Grateful Dead and the Rolling Stones, president of its Sony Signatures merchandising unit.

Furano’s focus at Sony Signatures, the company’s emerging consumer products division, will be to develop merchandising opportunities for Sony Music artists.

He will also work to provide the maximum product punch for movies released by Columbia Pictures, TriStar Pictures, Triumph Releasing and Sony Pictures Classics.

A longtime business associate of Bill Graham at Winterland Prods., Furano will work out of Sony Signatures’ headquarters in S.F. The unit will also unveil offices in New York, Tokyo and London later in 1993.

Sony Signatures is the latest bid by one of the major studios to get in the cash-and-carry biz of merchandising. Products created by the division will be showcased at the first retail Sony Signatures Entertainment Shop, slated to open this winter in New York’s Sony Plaza. Such giants as Walt Disney Co. and Warner Bros. have already beaten the competition into retail merchandising.

Announcement of Furano’s hire was made by Sony Corp. of America president and chief executive officer Michael P. Shulhof and Sony Music president Thomas Mottola and SPE chairman and chief exec Peter Guber.

Beyond bad-to-the-bone rock ‘n’ rollers, Furano has also been involved in marketing T-shirts, mugs and books for such companies and organizations as the Hard Rock Cafe, Levi’s and Greenpeace.

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