KCET will produce the film “Roosters,” the first time a public TV station has served as a production company on a feature, according to Ricki Franklin, KCET’s director of cultural programs.The film adaptation of Milcha Sanchez-Scott’s stage play, to star Edward James Olmos, Sonia Braga and Maria Conchita Alonso, goes before the cameras Feb. 18 in Tucson, Ariz. Sanchez-Scott has adapted her play, about a Latino family in the Southwestern U.S., for the big screen. “Roosters” opened in New York City in 1987 and has enjoyed some 40 productions since its debut, including a 1988 stint at the Los Angeles Theatre Center. Franklin said the development “speaks to the very specific nature of ‘American Playhouse’ and the station in supporting artists and being able to bring them to a wider audience,” she said. Marcus De Leon will direct the $ 1.85 million-budgeted effort, which is scheduled for a 4 1/2-week shoot. The pic is being produced by KCET for American Playhouse Theatrical Films and German- and L.A.-based production company WMG, in association with Olmos Prods. Franklin will serve as a co-exec producer. Though no distrib has yet signed on, “Roosters” is being blueprinted for release as a theatrical feature before heading to the small screen on PBS’ “American Playhouse” during the 1994-95 season.