Rita Grosz has been named director of national broadcast buying for 20th Century Fox.
She moves into the position after having worked as a broadcast buyer at Lintas Advertising in New York since 1991, where she oversaw the Sara Lee corporate account. From 1989-91, Grosz served as a senior buyer at Grey Advertising in New York, managing the accounts of Warner Bros. and Playtex Intl. She was also involved with accounts for Mitsubishi, Fruit of the Loom, Smith Kline Beecham and Canon.
At Fox, she will be responsible for overseeing the purchase of advertising time on network, syndicated and cable television on a national basis, in support of the studio’s film releases.