Evian Waters has signed on as the title sponsor for the Evian Indoor, the first Association of Volleyball Professionals beach volleyball tournament, to be held Feb. 20 at Madison Square Garden and televised over the Prime Network.Evian’s deal with the Garden gives the water distributor category exclusivity , in-arena benefits, net signage, VIP tickets, retail and promotional space. The company also will get entitled sponsor identification, which will put the Evian name on all promotional materials used. Madison Square Garden Network will air the event March 1, at 8 p.m.
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