You will be redirected back to your article in seconds

WB’s Semel: Future of film’s in software

In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment.

“As we approach the new millennium,” Semel said Friday at the Houston Museum of Fine Arts, “we who are involved in the (film and television) industry can be sure of three things.

First, everything we now know to be true may change. Second, if and when it does change, it will change rapidly.

“And third, he who controls the software — the product — will be the winner.”

Semel made the comments as part of his keynote address for “A Motion Picture Centennial Celebration,” a two-day film symposium at the Houston Museum of Fine Arts.

In the address, Semel repeatedly emphasized his view that American-produced filmed entertainment will continue to dominate global marketplaces, no matter the medium.

Foreign-based film producers will continue to find it “very difficult to compete with us,” even in their own countries. “The world has, for better or worse, been trained to see (American-made) movies that have been dubbed” into other languages, Semel said. By contrast, foreign producers will be hard-pressed to penetrate the U.S. market because Americans “are not trained” to watch movies dubbed into English.

American producers and distributors also enjoy “an impossible advantage” because they have the financial resources to, in effect, buy “an awareness factor” for each new release, with huge marketing funds available.

Emphasizing the need for “an open playing field,” Semel expressed strong support for efforts by the Motion Picture Association of America to fight quotas in the ongoing GATT deliberations.

More Film

  • Bohemian Rhapsody

    Rami Malek Embodies Freddie Mercury in 'Bohemian Rhapsody' CinemaCon Footage

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Ed Harris Playback Podcast

    Playback: Ed Harris on 'Kodachrome,' 'Westworld' and 35 Years of 'The Right Stuff'

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Alita Battle Angel

    James Cameron's 'Alita: Battle Angel' Debuts Fight Footage at CinemaCon

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Choose Your Own Adventure Movie

    'Choose Your Own Adventure' Interactive Movie in the Works at Fox

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Rachel Morrison AFI

    Cinematographer Rachel Morrison Wins AFI's Franklin J. Schaffner Award

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Tilda Swinton Hugh Laurie

    Tilda Swinton, Hugh Laurie Join Dev Patel in 'David Copperfield' (EXCLUSIVE)

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

  • Theater Plays Horror Film 'Hereditary' Trailer

    Movie Theater Plays Horror Film 'Hereditary' Trailer Before 'Peter Rabbit'

    In an age of high-tech innovations and ever-expanding global markets, “Software is supreme,” according to Terry Semel, president and CEO of Warner Bros. Inc. The future, Semel believes, belongs to those “who hold the copyrights” for filmed, printed and recorded entertainment. “As we approach the new millennium,” Semel said Friday at the Houston Museum of […]

More From Our Brands

Access exclusive content