Who knows what evil lurks in the hearts of men? AFM buyers know.It’s “The Shadow”… in spirit only. One of the most buzzed-about titles at this year’s market is the saga of the mysterious crimefighter. The catch is, the pic isn’t up for sale yet. It doesn’t even start production until July ’93. But the producers are tantalizing buyers here by dangling the names of its star, Alec Baldwin, director Russell Mulcahy and an eye-catching teaser and poster. Pic is being prepared by Bregman/Baer Prods. for domestic release via Universal in summer ’94. Capella Intl. intends to start preselling to a handful of key territories at the Cannes film fest. “The Shadow” first materialized in 1930 as an eerie radio announcer introducing detective stories. The character, a wealthy man-about-town with the unique ability to cloud men’s minds so he becomes invisible, caught the public’s imagination. There followed 283 Shadow novels, a series of two-reel shorts for Universal, and his own radio series in which he was portrayed by Orson Welles. The project was caught in legal limbo for 12 years before Bregman/Baer bought it and hired David Koepp (“Jurassic Park” screenplay) to pen the script. The teaser, designed by the Rod Deyer Group under the direction of Bregman/Baer marketing president Charles Glenn, is the bait. A few clues unravel from the film’s grand marketing scheme, which aims to turn the mysterious crusader into a profitable franchise.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut