A NASA spokesman confirmed Wednesday that the rocket carrying an ad for “Last Action Hero” is scheduled to be launched in July or August — at least a month after Columbia Pictures’ planned domestic release of the Arnold Schwarzenegger film on June 18.Col said it has received word from NASA that the rocket will be launched in August. Studio senior veepee of publicity Mark Gill said the launch “still works nicely for our worldwide marketing plans.” The studio this weekend has scheduled two days of reshoots of the pic, which Columbia said have been planned long in advance. Keith Koehler, a spokesman for NASA Wallops Flight Facility, where the rocket is to be launched, said the date “is not June. I can tell you that much about it.” Columbia has used the rocket as a promotional tool to create early awareness for its Arnold Schwarzenegger release. When the promotion was announced, publications all across the country trumpeted the out-of-this world campaign. There have been widespread reports that Columbia planned to launch the rocket concurrent with the movie’s debut. But Koehler said the NASA Wallops facility has “never had the rocket on its launch docket on June 18.” A 900-number promotion, charging callers to enter a contest to participate in the launch, never specifies the launch date. It all adds up to a knotty problem for Colpix, which is trying to arrange the schedules of NASA, Schwarzenegger and nine other private companies participating in the launch.
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- Petrol Advertising, Burbank, California
- Company Confidential, New York, New York
- Entertainment Partners, New York City, New York
- University of California, Los Angeles, Los Angeles, California
- Drexel University, Philadelphia, Pennsylvania