Robson rolls out new prod’n co. with ‘Gordy’

Roll over, Beethoven, here comes “Gordy,” a piglet who inherits a billion-dollar corporation.

A family comedy, “Gordy” will be the first movie out of the gate for the recently formed Robson Entertainment, a film and TV production company formed by Sybil Robson, former partner at Universal’s Bernhard/Robson Entertainment.

Robson, who is president and chief executive officer of the company, also announced the appointment of Leslie Stevens as executive VP in charge of production.

According to Robson, “Gordy,” which is in pre-production in Atlanta, will be budgeted in the $ 6 million to $ 7 million range. Although there is no director or cast attached to the project, Robson expects the film to begin lensing in early April.

Originally titled “Waldo,” the pic was scripted by veteran comedy writers Jay Sommers and Dick Chevillat several years ago.”I’ve known about the project for quite a while,” Robson said. “It was a terrific idea that stayed with me all this time.” The film has subsequently been re-written by Stevens.

Although Robson said her company will be producing a wide variety of films, she said they will be placing extra emphasis on family fare.

“The family-oriented films are going to be the backbone of the company,” Robson said, “even though we intend to be doing mainstream films as well.”

Asked if she feels there is an audience for family entertainment, Robson said , “I think there is a huge audience worldwide absolutely hungry for family entertainment. This company is setting out to fill this void.”

As for the company’s future projects, Robson says the company’s films will be moderately budgeted.

“I plan on making films in the $ 5 million to $ 8 million range,” she said. “I’m not interested in going over that budget range. If films are properly mounted, you can get a really expensive picture and still stay within that range. That way, you’re going to spread out your risk and you’re going to increase your chances for greater return.”

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