American Playhouse president Lindsay Law announced Friday promotions and expanded responsibilities for international director Sandra Schulberg and production executive Nicholas Gottlieb.
Fresh from its successful equity participation in the current indie hit “Much Ado About Nothing,” American Playhouse also said it plans to expand its production slate to seven movies a year.
The New York-based development and production company is the production arm of the Public Broadcasting Service.
American Playhouse provided partial financing for “Much Ado” in exchange for first domestic broadcast rights and a share in the profits from the Samuel Goldwyn Co. release.
Schulberg, whose emphasis is on overall management and long-term financial planning, was promoted from veepee to senior veepee, while Gottlieb was promoted from manager of production to director of production with the mandate of supervising at least two productions a year.
Currently, American Playhouse has several top independent movies on tap, including the Matt Dillon/Joan Chen starrer “Golden Gate,” the Edward James Olmos/Sonia Braga starrer “Roosters” and director John Hanson’s “Shimmer.”
In other moves designed to beef up operations, American Playhouse has hired the New York City Opera’s Christian Gregory as director of special projects and corporate underwriting, and marketing executive Frank McKevitt, who will head the search for a corporate sponsor to replace the Chubb Group of Insurance Companies.
Over its 13-year history, American Playhouse has gradually shifted from TV to features. In the process, it has participated in the making of “Stand and Deliver,””Longtime Companion,””Ethan Frome” and “The Music of Chance.”