Parents give Cara system high rating

The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents.

The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception on Nov. 1, 1968.

It has enjoyed an almost steady climb in its acceptance since.

The 75% approval rating has grown from 51% for all parents with children under 13 in 1969. The survey also showed that only 3% of parents with preteens had never heard of or used the system, down from 36% in 1969. The survey was conducted by Opinion Research Corp., Princeton, N.J.

For parents with children under 18, the survey showed that 74% consider the system useful, up from 46% in 1969.

MPAA prez Jack Valenti and NATO topper Bill Kartozian said the survey correctly reflects the scheme’s public acceptance.

More Film

  • Berlin 2018 Review: Sunday's Illness

    Berlin Film Review: 'Sunday's Illness'

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

  • Goosebumps Sequel Cast

    'Goosebumps' Sequel Sets Ensemble Cast

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

  • Jodie Foster Sterling K Brown

    Jodie Foster-Sterling K. Brown's 'Hotel Artemis' Gets Distribution

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

  • Alexandre Desplat

    Will Alexandre Desplat Take Home Another Oscar? A History of Score Wins

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

  • Tucker Tooley

    Broad Green's 'Fight Before Christmas' Santa Movie Revived by Tucker Tooley

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

  • Every Day Movie Review

    Film Review: 'Every Day'

    The 25th anniversary of the voluntary motion picture rating system is being celebrated with a new opinion survey that gives it a 75% approval rating from parents. The ratings system, jointly conducted by the Motion Picture Assn. of America and the National Assn. of Theater Owners, has rated more than 11,400 pix since its inception […]

More From Our Brands

Access exclusive content