You will be redirected back to your article in seconds

Par takes media planning in-house

Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations.

The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather.

The agency will continue to handle Par’s national broadcast media purchases.

The consolidation approach began last year when Par launched 5555 Communications, an in-house agency designed to handle print and broadcast responsibilities for its feature and homevideo releases, in an effort to give the studio more control over creative issues and costs for print ads and the production of trailers and commercials.

Susan Wrenn, Par’s VP of national advertising, will run the in-house department, reporting to Tom Campanella, exec VP of advertising and promotion.

More Film

  • Jim Gianopulos and Tom CruiseParamount Pictures

    Tom Cruise Wows CinemaCon With Story of 'Mission: Impossible -- Fallout' Stunt

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • JJ Abrams'Westworld' TV show premiere, Arrivals,

    'Overlord' Not 'Cloverfield' Movie, Says J.J. Abrams

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • Jim Gianopulos'Downsizing' film premiere, Arrivals, Los

    Paramount Chief Jim Gianopulos Touts Turnaround, Acknowledges Years of Flops

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • (L-R) Jodi Kantor and Megan Twohey

    Annapurna, Plan B Developing Movie on New York Times' Harvey Weinstein Investigation

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • 'United Skates' Review

    Tribeca Film Review: 'United Skates'

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • A Quiet Place

    'A Quiet Place' Sequel in the Works at Paramount

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

  • Adam Aron AMC

    AMC Chief Talks MoviePass, Saudi Arabia, and the Health of the Theater Business

    Paramount Pictures will perform all national media planning in-house as part of the studio’s continuing efforts to centralize its movie marketing operations. The studio will also do its own select media buying and reorganize the working relationship with its outside ad agency, Ogilvy & Mather. The agency will continue to handle Par’s national broadcast media […]

More From Our Brands

Access exclusive content