The National Assn. of Theatre Owners and the Motion Picture Assn. of America — the two organizations that administer the Classification & Rating Administration — announced Friday they would begin providing rating explanations to the public via the MovieFone service in four metropolitan areas.
Test centers immediately receiving the service are Dallas, Denver, Philadelphia and San Diego.
NATO president William Kartozian said in a statement, “Our goal, as always, is to give parents as much information as possible regarding the movies playing.”
In addition to current information on titles, show times and advance ticket purchasing, the MovieFone service will provide the CARA ratings descriptions, covering all films receiving a rating stronger than G.
A recent poll showed that 76% of parents found the system “very useful” to “fairly useful,” an all-time approval high for the classification board.