Majors ready to start labeling altered pix

Member companies of the Motion Picture Assn. of America are ready to begin voluntarily labeling films that have been colorized, formatted for homevideo or edited in other ways, per MPAA prez Jack Valenti.

The MPAA topper made the announcement in a letter to Rep. William Hughes (D-N.J.), chairman of a House judiciary subcommittee.

“We are ready to start voluntarily applying these information labels now, and to enlist non-MPAA companies to do the same,” he wrote. MPAA will unveil the new labels soon, a spokesperson said.

In his missive, also sent to other members of the Judiciary Committee, Valenti reminded the lawmaker of an earlier pledge to resolve the film industry’s dispute over labeling if possible so Congressional action could be avoided. “I am ready to redeem that pledge,” he wrote.

The labeling plan would inform consumers about adaptations for the homevideo market, commercial aircraft and TV, he said.

The letter, a spirited beginning to the new Congressional term, noted that MPAA companies previously placed the issue before the Creative Rights Standing Committee and requested it to examine the labeling proposals. “To our dismay, the Directors Guild would not even discuss (them),” he lamented.

Valenti reminded the lawmaker that “some of those on the other side are determined to ignite a showdown in Congress” and compel members to vote on the issue. That’s because the subject continues to be linked to a drive by directors for “moral rights” legislation, Valenti wrote.

He said MPAA is eager to meet and discuss its labeling scheme.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading