Majestic Entertainment, a Connecticut-based television and film distribution company, has changed its name to UniPix Entertainment Inc. and added three new divisions.

Structure of the seven-year-old company will consist of four divisions: UniPix Entertainment, UniPix North America, UniPix Direct and UniPix Intl.

David M. Fox, president and CEO of UniPix Entertainment, said the moniker switch is intended to signify its diversification as well as eliminate confusion between itself and London’s Majestic Films and Television.

Under Fox, UniPix Entertainment will peddle independent features to worldwide buyers and oversee the company’s domestic joint venture with Northern Arts for feature film distribution and video retail.

Paul F. Gerken leads UniPix North America, which will be involved in domestic TV development, pre-sales and library sales. Frederic S. Johnson tops UniPix Direct, which will focus on direct sales to consumers and already has been signed by the Sci-Fi Channel to help market its homevideo line. Scott A. Hanock, company co-founder, will run UniPix Intl.

UniPix has already acquired product that it will unveil at upcoming markets.

Also, UniPix and Thomas Horton Assocs. have entered into a deal to fund a documentary that will be a compilation of shark attack stories. The company will also produce seven other hourlong shark related works.

Unipix has also acquired the manufacturing and distribution of catalog business from Mystic Fire Video.

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