“Jurassic Park” invaded Britain Thursday, devouring an awesome $ 655,700 from previews on 391 screens.
That’s a U.K. record for single-night previews, according to elated United Intl. Pictures execs, who were anticipating huge numbers from 434 prints over the July 16-18 weekend; some estimates ran as high as $ 5.2 million.
Steven Spielberg’s extravaganza had a Royal preem in London July 15 and was generating so much media hype that UIP decided to push back the TV advertising planned for the first and second weekends to July 30-31: coincidentally, that’s when “Last Action Hero” debuts.
The Universal/UIP powerhouse was off 20% in the third weekend in Brazil with $ 6 million in the till through 20 days, and it’s taken $ 2 million after 14 days in Argentina and $ 1 million in Colombia.
‘Mario’: savvy marketing
Reversing the trend elsewhere, “Super Mario Bros.” collected a satisfying $ 1 .8 million in the first week on 266 prints in Britain.
Some exhibs credited the result to distrib Entertainment’s massive ad campaign; the distrib sensibly secured a two-week minimum for “Mario,” ensuring it wouldn’t lose any screens to the dinosaurs.
Lousy weather helped boost the U.K. top 10 by 21% to $ 6.9 million. Swedish entry “House of Angels” did well on the art circuit, but other freshers “Benny & Joon” (in its foreign preem), “Three of Hearts” and “Equinox” bombed.
B.O. in Europe is far more weather-sensitive than in the U.S., so exhibs in northern countries greeted last week’s rain and clouds as manna from heaven.
Blame it on the weather
As one barometer of the cinema-friendly climate, “Made in America” in its third weekend surged by more than 30% in Germany and Austria and by 14% in Belgium.
However, the Whoopi Goldberg-Ted Danson comedy had a moderate start in Sweden (where “Sister Act” wasn’t huge) and it stiffed in Japan.
Weather in Germany was made to order for the debut of “Dennis the Menace,” which drew lotsa parents along with their offspring and was well positioned as the only family pic in the market.
While the German top 10’s receipts rocketed 56% to $ 9.2 million, “The Adventures of Huck Finn” had a dull second lap, and it was R.I.P. for “The Cemetery Club.”
“Dennis the Menace” bowed big in South Africa and South Korea, helping to push its foreign cume past $ 21 million.
Among WB’s marathoners overseas, “Sommersby” has advanced to $ 80 milion, “Under Siege” to $ 73 million, “Forever Young” to $ 66 million and “Falling Down” to $ 40 million.
“RoboCop 3” energized the French wickets by nabbing $ 1.7 million on 317 screens in what exhibs rated as a good trading week.
The Orion pic has taken nearly $ 10 million in Japan, $ 1.6 million in Korea and $ 724,000 in the Philippines: That’s on par with or slightly ahead of “RoboCop 2.”
Dutch accept ‘Proposal’
“Indecent Proposal” had a scorching start in Holland –$ 696,000 through eight days at 25 theaters — and its overseas cume climbed to $ 118 million.
“Last Action Hero” powered into Thailand, clocking 105,000 admissions and $ 195,000 in three days on 26 screens, and into the Philippines with 644,000 entries and $ 435,000 in two days on 44.
The actioner fell by 35% in the second weekend in Taiwan (a fast-burn market) and by the same amount in South Africa.
“Cliffhanger” earned $ 6.2 million on 980 screens overseas in the July 10-11 weekend, propelling the total to $ 32.8 million.
In Australia, “Cliffhanger” had a thunderous first week on nationwide release , averaging $ 17,917 on 104 screens, and “Dennis the Menace” benefited from the school vacation, jumping by 39% in its third weekend.
However, “Cliffhanger” is descending faster than Carolco would like in places such as Sweden (off 45%) and Finland (down 38%) in the second weekend.
Peak territories include Mexico with $ 4 million in 19 days, South Korea with $ 3.8 million and Taiwan and Hong Kong both at $ 3 million.
There were few signs of life at cinemas in Spain and Italy. One Italo exhib said business was OK in the Milan 10-plex but the rest of the country was “dead.”