‘Indecent’ propitious in debut down under

In its first foreign outing, Paramount’s “Indecent Proposal” bagged a socko $ 1.321 million in the first five days on 116 screens in Australia.

Adding in paid previews, the total was $ 2.137 million, which made it the biggest April opening ever Down Under, according to United Intl. Pictures.

Distrib was especially encouraged by the Monday gross of $ 114,956, achieved despite a televised state-of-origin rugby match (akin to the Super Bowl).

UIP has booked a raft of May dates for Adrian Lyne’s pic in markets including Italy, France, the U.K., Germany and Japan.

Distrib aims to capitalize on U.S. publicity, which has been widely picked up by local media. May in Europe is also relatively uncrowded with major releases.

“May can be tricky but we decided to go as early as we could to strike while the iron is hot,” said UIP senior VP marketing Hy Smith.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading