Gramercy taps Ptacek, DDBN for ads

Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity.

DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying.

Greg Ptacek was named as director of publicity, West Coast.

DDB Needham’s L.A. entertainment division also has Universal Pictures (Gramercy’s co-partner), Universal Studios Hollywood and Florida, and MCA Syndicated Television as clients. It will provide strategic planning, target audience analysis and counsel on cross-promotional tie-ins to Gramercy.

Ptacek will report directly to Claudia Gray, senior publicity VP. He was formerly manager of publicity at New Line Home Video, where he oversaw corporate PR and product publicity/promotions.

Gramercy, a joint venture of Universal and Polygram Filmed Entertainment, is a new distribution/marketing company that will handle modestly budgeted films produced by both partners. It has nine films scheduled for release in 1993, starting with Mario Van Peebles’ western “Posse” May 7.

More Film

  • Maze Runner Trailer

    Film Review: 'Maze Runner: The Death Cure'

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • Thailand Attracts More Film Shoots in

    Thailand Attracts More Film Shoots in 2017

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • HAF Project Market Unwraps 16th Edition

    HAF Project Market Unveils 16th Edition

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • Filming on Italy to Honor Monica

    Monica Bellucci and Gina Lollobrigida to Be Honored at L.A. Italian Culture Festival

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • Mary Elizabeth Winstead to Co-Star With

    Mary Elizabeth Winstead to Co-Star With Will Smith in Skydance's 'Gemini Man'

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • Wide Release on Christian Bale's 'Hostiles'

    Film News Roundup: Wide Release on Christian Bale's 'Hostiles' Moved Back a Week

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

  • Sundance Womens March

    Sundance: How Will Festival Tackle #MeToo, Political Turmoil, and More?

    Gramercy Pictures announced on Friday the selection of its national ad agency and in-house West Coast director of publicity. DDB Needham will be the fledgling distributor’s ad agency, responsible for all media planning and broadcast media buying. Greg Ptacek was named as director of publicity, West Coast. DDB Needham’s L.A. entertainment division also has Universal […]

More From Our Brands

Access exclusive content