TriStar Pictures’ campaign for “Cliffhanger” has nabbed the Film Information Council’s May award for excellence in film marketing.The FIC recognized “the effectiveness of TriStar’s early teaser campaign that emphasized amazing visual action, the across-the-board publicity participation of Sylvester Stallone and the company’s thematic use of the slogan ‘Hang On.’ “ TriStar marketing prexy Buffy Shutt will accept the award at a luncheon in July. Shutt said it’s especially “rewarding when a group of your colleagues take note and acknowledge your work.” Shutt also said a lot of the credit should go to Carolco Pictures, which produced the film. It was Carolco chairman Mario Kassar, with the help of director Renny Harlin and producer Alan Marshall, who insisted the film have its world preem at the Cannes Film Festival, which put the initial international buzz on the pic. Stateside, Tony Seiniger deserves kudos for the breathtaking preview trailer, she said. TriStar exex who had a big hand in the marketing are Bill Loper, senior VP creative advertising; Mark Kristol, senior VP media; Ed Russell, senior VP publicity/promotion; and Kathy Jones, executive VP marketing. Executive veepee Andy Fogelson oversaw “Cliffhanger” for Carolco. “It was a collaborative effort which started very early on in December and culminated on Memorial Day,” Shutt said. As of June 17, “Cliffhanger” had reaped $ 53 million at the domestic box office.
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