Cineville veep slot to Ireland

Cineville Inc., the indie producer of such films as “Gas, Food, Lodging” and “Delusion,” has named former Vestron exec Dan Ireland as the company’s senior vice president of production. Effective immediately, Ireland’s responsibilities will include overseeing the production division and the development of new projects and talent.

Established in 1991 by Dan Hassid and Carl-Jan Colpaert, Cineville has emerged as a leading light among new indie companies. Ireland’s hiring supports the partners’ claims of an increased production slate.

“My mandate is for four to six films a year,” Ireland said. “It’s very exciting and challenging. My portfolio will cover a lot of ground because of my experience in sales, marketing and distribution.”

Ireland began in the early 1970s as a cinema owner and programmer. He was a co-founder of the Seattle Film Fest and became a prime promoter of Dutch cinema, receiving the Golden Calf — that country’s Oscar — for “exceptional contribution” in 1982.

As senior veep production/acquisition at Vestron, his projects included “The Dead,” Ken Russell’s “The Rainbow,” and “Paint It Black.” More recently, he produced “Whore” and had been developing several projects, including a screen version of “Dungeons & Dragons.”

Another project, “The Crew,” brought him to Cineville. Currently filming, the thriller directed by Colpaert features Viggo Mortenson, Pamela Gidley and Laura Del Sol. Ireland said his first production, in his new role, will be “To Protect and Serve,” a low-budget thriller under Cineville’s new Keystone label.

Other projects include “Nightwood Bar,” which re-teams him with director Tim Hunter, Allison Anders’ “Paul Is Dead” and “The Touch” from filmmaker Temistocles Lopez.

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