Publicist Gail Block is ankling her veepee post at Rogers & Cowan May 24 to become VP of national publicity and promotions for Orion Pictures.
The move comes subsequent to Block’s publicity campaign for Orion’s “The Dark Half.”
She will oversee publicity, field and promotions staff on releases of Orion pix that were collecting dust during the resolution of the company’s bankruptcy proceedings.
Block’s promotional responsibilities will include the upcoming releases of “RoboCop 3,””Blue Sky” and “Clifford,” as well as future productions.
“We are delighted to have the benefit of Gail’s expertise full time as a permanent part of our creative team,” said Susan Blodgett, Orion’s senior veepee of marketing, in a news release. Block will report to Blodgett.
“I think it’s really challenging to work for a company that’s on its way back ,” said Block. “It’s not easy for a mini-major to join the ranks of the independents, but I think that’s exciting.”
Block joined Rogers & Cowan as a director in the motion pictures division in 1987. She spearheaded campaigns for numerous films including “The Last of the Mohicans,””My Girl,””The Addams Family,””Mr. and Mrs. Bridge,””The Music Box” and the “Teenage Mutant Ninja Turtles” series.
For Orion, she mounted the company’s Oscar campaign for Michelle Pfeiffer in “Love Field,” and has worked with Blodgett to spread the word that Orion is back in the distribution business.