Kevin Costner, with help from Whitney Houston, has toppled Paul Hogan from the Aussie B.O. pedestal of highest opening week: “The Bodyguard,” playing 127 screens, amassed a mammoth $ A4.36 million ($ 2.9 million) for the week ending Wednesday, surpassing the record set by “Crocodile Dundee 2” in 1988 by almost a half million (Aussie) dollars.

Graham Burke, managing director of Village Roadshow, which reps WB theatrically Down Under, predicts “The Bodyguard” will likely gross more than $ 16.7 million.

That would make it WB’s highest-grossing pic here to date (“Batman” has that honor at the moment with a gross just over $ 8.7 million), and VR’s most successful film.

Based on comparative populations, the opening would equate to between $ 40 million and $ 50 million in the U.S., he adds.

He credits some of the success to one of the “most energetic” campaigns Village has undertaken, aimed at a broad demographic, plus a strong tie-in with the soundtrack. He says the campaign has cost $ 370,000, on par for an A pic.

He also points to the film’s release date, which effectively positions it as the last major title out of the gate during the Australian summer holidays.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0