The American Film Marketing Assn. has named Jonathan Wolf senior veepee of business development and administration.

The newly created position, announced Monday, is the first addition to the AFMA executive ranks in more than a decade.

The trade group represents 110 independent movie companies, including theSamuel Goldwyn Co., New Line Cinema Corp. and Carolco Pictures.

Reporting to AFMA president Jonas Rosenfield, Wolf becomes one of three AFMA officials responsible for the day-to-day operations of the trade group. The others are Rosenfield and AFMA exec veepee Tim Kittleson.

Wolf’s mandate will include identifying revenue sources and supervising administration.

As a result of Wolf’s appointment, Kittleson’s job at AFMA will narrow in focus. Previously responsible for daily operations and international issues, Kittleson will now focus on developing international policies for AFMA.

Wolf was president and chief operating officer of Studio Three Film Corp., which produced “Rich Girl” and “Popcorn” before filing for bankruptcy in 1991. Wolf also spent four years as VP/chief financial officer at New World Intl. and six years in various executive capacities at CBS Inc.

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