TV, video working in childcare

A new study indicates that television has become part of a typical day at the majority of childcare centers.

The Public Broadcasting Service and Statistical Research Inc. found in a survey of more than 200 childcare centers nationwide that 86% use television or videotapes.

Sixty-nine percent, or nearly seven out of 10, reported that watching TV is among the activities on a typical day for children at their facilities, and about six in 10 (59%) noted that they had used television during the past week, according to the study released Tuesday.

Although 91% of the centers have one or more TV sets and 85% own at least one videocassette recorder, only 30% receive cable.

PBS’ preschool programs were the most widely viewed programs, with its shows cited nearly twice as often as commercial or cable series (34% and 18%, respectively) by those who used TV in the week before the survey.

The results point to a need for more expansive research on pre-schooler audiences, said Alice Cahn, director of children’s programming for PBS.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading