You will be redirected back to your article in seconds

Sega will rate game content

REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children.

Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for mature audiences with parental discretion advised, and MA- 17 for adults only.

Sega said it was particularly concerned about the level of realism offered by its new CD-ROM game machine, which enables participants to interact with movie-quality clips of real actors instead of animated figures.

Toys R Us decided against selling the CD game “Night Trap” in Britain or Canada because of its graphic content. In the game, attackers dressed in black stalk scantily clad girls. Unless rescued by the player, the girls are murdered.

No. 1 Nintendo won’t follow suit, saying its own development guidelines are sufficient.

More Digital

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

  • David White SAG-AFTRA

    SAG-AFTRA Grants Waiver on Low-Budget Digital Commercials

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

  • Apple iphone SE Announcement Apple Watch

    Apple Watch Loses Cellular Connectivity In China, Spooking Investors

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

  • Lyft

    Lyft Lands $1 Billion Funding Round Led by Alphabet, Google's Parent

    REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children. Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for […]

More From Our Brands

Access exclusive content