Sega will rate game content

REDWOOD CITY, Calif. (AP) — Sega of America Inc., the world’s No. 2 maker of videogames, will become the first to use movie-style ratings to alert parents that some games may be too violent or sexually suggestive for children.

Sega will assign one of three ratings beginning in August: GA for general audiences, MA-13 for mature audiences with parental discretion advised, and MA- 17 for adults only.

Sega said it was particularly concerned about the level of realism offered by its new CD-ROM game machine, which enables participants to interact with movie-quality clips of real actors instead of animated figures.

Toys R Us decided against selling the CD game “Night Trap” in Britain or Canada because of its graphic content. In the game, attackers dressed in black stalk scantily clad girls. Unless rescued by the player, the girls are murdered.

No. 1 Nintendo won’t follow suit, saying its own development guidelines are sufficient.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety